The words “brand” and “branding” are used when people talk about blogs. You may even have read some advice on building a brand and making a logo for your blog. This is what you should do. Is that enough? As a blogger, why should you watch about branding at all, and why should you care? When you start as a blogger, you probably don’t give much thought to your branding at the start. In the future, you’ll be more excited to start a blog and show the world what you love.
Even so, you need to be aware that the moment you set up an online presence, you start to build a name for yourself. Take the time to build your brand, and if you don’t, your readers won’t know who you are and won’t be able to tell you apart from your competitors. In this post, we’ll talk about branding, how to figure out who your brand is for, and why you should care about branding. We have spoken to a lot of bloggers and looked at a lot of papers to make this paper as informative as we can make it be.
What Is a Brand?
Branding is no longer just for big businesses and public figures. Also, branding isn’t just your name. As you can see, branding is a unique style, look, and experience that people will have when they interact with your business, buy things from you, and visit your website or blog. It also means the impression formed in their minds when they land on your website or read your blog.
Everyone who visits your logo, company cards, how you interact with them, the rate of your benefits and goods, the tone of your posts, the look of your blog, and how you interact with your readers on social media is part of your brand. Your brand also reflects your personality, core beliefs, and values, and even if you don’t think about it, these traits will end up in your business.
Who Your Brand Is Made For
When you make a brand, it’s always going to reflect your core beliefs and values. But you’re not making a brand just for yourself. Your brand’s main job is to connect you with your ideal reader, customer, or client. These are the people you want to impact, inspire, or teach. People you want to work with or the perfect match for a product you’re selling are your target audience, and you want to reach them.
It may sound complicated, but it’s not that hard to find your target audience. Look at your blog posts. What are they about? In what kind of project or message do you want to do this? In your blog posts, who would get the most out of them? Who is most likely to run into the issues you’re trying to solve in your project? It’s more likely that someone who likes the same things as you does.
Having the answers to these questions makes it easy to figure out if they are male or female, how senior they are, and what they enjoy doing in general. From there, you can figure out how to make your brand more appealing to them and use the correct brand design elements to get them to your blog, as well. Your brand should show up on your website, from the look and feel of your blog to how you make your contact forms.
Why branding is important
Currently, you understand what branding is and who your branding is for; let’s talk about why branding is essential.
Branding makes you stand out
What is the difference between a Coca-Cola bottle and a bottle of soda that doesn’t have Coca-Cola on the front? The answer is simple: You can recognize the Coca-Cola bottle right away, but a generic soda bottle might take you a while to figure out. Branding is powerful because when you have a well-defined brand, your visitors will be able to recognize you and your content anywhere and whenever they see it online.
Branding Establishes Trust
If we look at the Coca-Cola example from before, which one would you be more likely to buy? Coca-Cola is the drink of choice for most people, but it’s not the only one. Because they know how it tastes, they know what it is. A generic soda might taste better than the old Coke, but it might also taste bad. What do you think?
Having a brand makes people know you. People should not believe anything you say. Your competitor took the time to build their brand and build that trust. Why should they choose you over them?
Branding is a way to show that you’re a good person
People think you’re not very good at what you do if your blog posts look different each time you write one, you try new fonts and colors often, and your logo looks different each week. In other words, there is no consistency, which means you’re not in it for the long run. Then, when you build a strong brand, it looks very different. This way shows that you’re taking your blog very seriously.
You want to show that you’re a professional who has something important to say. It tells them that you won’t go away and leave them alone in the middle of the night. That alone says a lot about your authority and your skills. There is something about you that makes people care about what you look like, which makes them like you.
Build a name for your blog
Now that you understand why you should be building your brand, it’s time to start the process of branding. As you begin this journey, you must figure out your target audience and how you want to look. Once you know that, branding will be a lot easier. You will be able to see your logo, pick an appropriate color scheme, and decide on the tone of your voice that best fits your brand. You can then make your brand a part of every piece of content you write and build a group of people who love you.
