SEO is more important for brands than ever before because of all the competition on the Internet today. But it’s not enough to make a website, get a lot of links, and be done with it. It’s not enough to think about SEO practices. It would help if you also thought about other things, too. Make sure you do all of this to build an online brand that people can believe in.
Google likes business websites with a strong brand presence and helpful information for users. It helps them get more traffic even though they don’t have as many links as before. Your marketing strategy should be based on branding and SEO if you want to be found in organic search results.
Branding and SEO can’t work well if they don’t work with each other. When you think about it, 1 in 2 millennials has found and bought a new brand they didn’t know much about just by searching on their phones. You can make your customers crave your brand when they need it the most. Become their favorite brand.
An SEO branding strategy is a lot more important than you think, and you need to see that. Let’s look at the building blocks you can use to make an SEO branding strategy that works for a long time and bring more branded traffic to your site.
Find and keep track of your branded keywords
Your brand’s name or a variation is what people search for when they look for something. People who search for branded keywords already know about your brand and maybe planning to buy from you. Having a lot of people search for your business name can help your business grow on many different levels.
Once you get more people to search for your brand, you can get better rankings for your non-brand keywords. If your brand has been searched for with unbranded queries, Google may link your brand to these keywords and make them more relevant. If you like your clients to find you when they search for you online, there are many ways they do it.
Make sure to do SEO in your local area
Local SEO has a significant impact on local brands because it can show ads to people. It’s the best method to get people who know your brand to come to your website. Furthermore, 46 percent of all searches on Google are for things close to home. Clients who search for any details about your brand may be interested in buying something because they already know the brand or have just bought something from it.
Using the best SEO strategies, with an extra focus on geo-targeting, is essential to make sure people see your site in your area. Ensure that local SEO is a long-term process that needs to be tested and improved over time. A detailed SEO audit for your branded searches will help you stay on track with your SEO plan, which will help your traffic and conversions grow.
It would help if you kept those things to build a good local SEO strategy
- Alt tags and file names for your brand images should include your brand’s name and the character of your product or service. You can add things like the model’s size, color, or gender to be more specific.
- To get more traffic from local and map searches, you need to ensure that your local business listing on Google is correct and up to date. This includes newer sections like Google Local Posts, the Booking button, and the Services list.
- Build a website that is easy to use on a phone or tablet.
- Add a schema to your website that is specific to your country or area.
- Improve your page load speed to get better results and make more money.
- You should add your branded keywords to your landing pages, your business description on Google Places, business reviews, and other localized content so people can find you.
- It’s crucial to build links with high-quality websites in your area and field.
- Make the reviews people write about your business work for you. Bright Local says that businesses that show up in the local three-pack on Google have an average of 47 reviews on Google.
It would help if you did all of these things to improve your Local SEO by following these steps. Make sure that you stay focused on what your local market wants and what your target customers are looking for in search engines to get the most out of your business.
Bid on well-known terms
People don’t think paying for branded keywords makes sense, but you know that clicks on paid search ads are two times more common for buyer-intent keywords. I mean that when people search for something online, about 65% of them click on Google ads. People who search for brands have a lot of intent in the middle and the bottom of the funnel.
The most crucial reason to bid on branded terms is that your competitors are. If they use your branded keywords, they are usually trying to reach you and send your traffic to the pages of your competitors that are ready and waiting for them. Search for a brand like Hootsuite and see what comes up.
The Hootsuite ad is in the first place, while a competitor of Hootsuite is in second place. People who want to steal leads and invade your territory won’t get them if you pay for your branded keywords. Paid ads can help you control your message and get more people to visit your website.
You know that organic search results might not lead your audience to your ideal landing pages, but you don’t know for sure. Direct people who search for you to high-converting landing pages with paid ads. Keep your ads interesting by using Product Listing Ads and site links. I know that some marketers aren’t sure about this method. Give it a try to clear up your doubts. You can’t know what works best for you until you try it out.
Publish your content on good websites
To build up your brand, reach a broader range of people, and increase traffic and conversions, you should share your thoughts and ideas on high-quality websites, says Todd Lasky from Zavodnick, Lasky & Lasky LLC. When you write content, you aren’t just trying to get links. It’s also about making yourself an authoritative source of information and building trust. The main idea of contributing is to add value to website content and show off your skills.
If you write a guest post on an authority website like Fortune, which allows some guest posts, it can help people learn more about your brand or product. A guest post on business two communities by SE Ranking made more than $10,523 for them. Make sure the website has a lot of traffic and fits your brand values, and that the audience is suitable for the business you want to start. If you do it right, you can get many new people to come to your brand, not just one kind of person.
Calculate the volume of branded search traffic
It will assist you to figure out what functions for your brand and what doesn’t, how much action you should put into brand reputation management, and know if you’re going in the right direction. It lets you see how many people join your landing pages through brand terms, use a browser bookmark, SEO relates, and conversions per landing page for a specific amount of time, as well as how many people click on each landing page to make a purchase. Use Google Keyword Planner to track how many people search for your brand keywords and see if they’re increasing over time.
Finteza is a perfect alternative to Google Analytics for more advanced website analytics. It focuses a lot on conversion optimization and making money. Its best feature is to help you figure out which keywords get the most traffic to your site, show how events were tracked, and find good traffic sources. Keeping an eye on all branded traffic over time will give you an idea of how your brand is seen.