Business branding is no longer as complicated. Online design tools allow you to produce professional assets quickly. This saves money on design and marketing agencies during your first year as a startup. These tools also save you money to spend on your MVP research. It’s not about the money when it comes to building your brand, and it’s about knowing what you’re doing and why.
A brand is everything your company uses to connect with its market, from stationery to publicity. It’s your whole image. Branding is essential when someone endorses you, even if they aren’t your clients. They remembered a problem and related it with your solution (your product or service) because you successfully represented your brand in that industry. Being remembered is a big win.
Are you ready to put in the work to build your brand? Follow these simple corporate branding rules, and you’ll know:
- Your brand’s story and pitch.
- How to establish a color palette and fonts that match.
- How to employ your communication tone in writing.
- How to design a logo online.
Begin with Your Company’s Story
Let’s start by telling a terrific tale about your new brand. You need a compelling account to tell when others ask, “How did you come up with this idea? A good story is remembered more than random data. And that is your aim, to be placed. You can use a collection of research tips to gather information and then write a tale.
Name-based Research
Ask yourself why and what that name symbolizes. You can look up the name if it’s anything like a precious stone. Find out what it means in various cultures.
Consider your mission and values.
Make a mission statement and a values list. Make your purpose one sentence and jot down at least three of your most important ideals.
Meet Market Demands
Describe your market’s solution in one word. Write out the most important item they require from you and the experience when they get it.
Examine Your Rivals
You don’t like to duplicate your competitors, but you need to learn their language. You may remember a lot from their website, social media, and newsletters. What are they talking about? Now that you have a lot of data about your company, it’s time to connect the dots. Create a tale that includes facts about your company, its name, its mission, and values, and ends with how your company will impact your clients’ lives. Make it fun and rehearse it aloud. This story will now be your pitch to friends, business colleagues, the media, etc.
Make a Brand Mood Board
Making a brand is my favorite step because you may pick anything that reminds you of your brand’s core without overthinking it. Images will offer you a first impression of the appearance and feel. Making a mood board can also inspire your workstation or printed stationery. My suggestion is to use Pinterest because it is online, accessible at any time, and can be shared with team members. Pin images of animals, fabrics, textures, and anything else that reminds you of your business.
Now, identify the following in your board to maintain building your brand:
Colors of Your Brand
Choose your favorite image based on your brand’s colors. You can do it using colors—Co by uploading a photo and getting color hex numbers back.
Brand Totem
This emblem represents your brand and serves as a reminder of its spirit. Anyone or anything can be a character.
Brand Style
Select textures for your shop’s decor or print ideas. Pick new elements.
Define Your Logo’s Colors and Fonts
Colors for Your Logo
I suggest researching your competitors’ logos before designing your own. We looked at their market communication, but this time in detail. This will provide you with logo design ideas. Your industry’s colors, fonts, and visual designs will be familiar to you. Save and paste all of your competitors’ logos in one document. I’ll tell you what we’ll do with it later in this piece. That doesn’t ask you to have to be exactly like them.
Select 3 colors from your previous palette for your logo. Write out the meaning of each color after researching color psychology and adding your explanation.
Logo and Publicity Fonts
Google Fonts has all font selections. These are divided into four categories. Depending on the typeface you choose, your brand will say:
- Serif: These fonts contain a tiny line at the end of each letter. They are elegant and severe.
- Sans Serif: These have no serif at the end of the letter. They are clean and straightforward.
- Script: Based on handwriting or calligraphy. They are decorative and must be used with care. All may not understand this font.
- Non-logo: These can be used in publicity or other written and printed applications.
Make Your Business Logo Now!
You may make a logo online using tools like this Logo Maker. Once you understand what you want to say, pick the elements that symbolize it. A logo maker usually allows you to choose:
Styles of Graphics
These are icons or capital letters—detailed figures in a minimalist manner.
Fonts Variety
The template you choose will have the ideal typeface for you to use.
Change Your Colors
You can apply your color palette using the hex number.
Logo Download
Download your logo once it matches your vision. If it offers a high-resolution PDF, make sure to download it. As soon as your logo is finished, upload it to the page with all of your competitors’ logos. What do you think of your logo design work? Is it part of the industry? Is it unique? This visualization is exciting because you now have a logo!
Business Branding: Create It!
Now that your logo is designed, it’s time to apply it to various brand items. Colors, images, styles, and fonts must be consistent. The idea is to recognize your brand every time they see it printed or digitally. So here are some hints.
Communication Tone
How will you address your clients? It might be informal or formal. You decide, but you must use the same tone of voice. Also, add an emotion like cheery, inspirational, or joyous if you want to be seen as such.
Printed Word
This means that the picture style must be consistent in magazine ads, flyers, catalogs, and posters. That doesn’t imply it has to be identical. For example, if you utilize landscapes as backgrounds, employ the same type of landscapes. Your stationery is also a part of your brand. These things have several design templates, such as business cards and flyer templates. Customize them online with design tools. Use your brand’s color pallet.
Your Business Brand Will Succeed
Now you know how to strengthen your business storytelling and easily create a logo with a logo maker. Your prior research will help you develop a trustworthy brand. Last but not least, keep track of your progress. Ask three non-business associates what they think of your logo or brand design.
Keep an eye out for any changes. Any business can now succeed by knowing that your visual communication complements your product or service quality. Otherwise, your branding efforts are futile. It would help if you offered what you show your clients. Spend your attention on quality assurance rather than design. Use internet design tools to develop branding elements swiftly.
